Terms of Service

Effective date: August 16, 2026

These terms are a contract between you and Aura App LLC, 68 Harrison Ave Ste 605 #207236, Boston, MA 02111, United States ("Aura", "we", "us"). They cover the Aura iPhone app and the website at downloadaura.app.

By downloading, opening or using Aura, you agree to them. If you do not agree, do not use Aura.

Please read section 9 (what Aura does not promise), section 10 (limits on our liability) and section 15 (disputes). Section 15 affects how disputes between us are resolved.

1. Who can use Aura

You must be at least 13 years old. If you are in the UK or the EEA, you must be at least 16, unless your country sets a lower digital consent age, in which case that age applies. If you are under 18, you confirm that a parent or guardian has reviewed and agreed to these terms with you.

You must not be barred from using Aura under the laws of your country.

2. What Aura is

Aura blocks selected apps, websites, and adult content on your iPhone and unlocks screen time when you complete habits. You complete a habit by taking a photo, doing repetitions in front of the camera, running a focus timer, or recording activity in Apple Health. Completed habits earn Aura coins, which you spend on screen time.

Aura is a self-improvement tool. It is not a medical device, and it is not treatment for any condition, including internet addiction, ADHD, anxiety or depression. Nothing in Aura is medical, psychological or health advice. If you are worried about your relationship with your phone or your mental health, speak to a qualified professional.

Aura is designed to be a commitment you choose to keep.

Easy Mode, the default, leaves every exit open. You can uninstall Aura at any time, and doing so removes its restrictions. You also get one Scroll Pass a week, which unlocks your blocked apps for an hour without spending coins.

Hard Mode deliberately closes both. There is no Scroll Pass, and while Hard Mode is actively blocking, Aura uses Apple's app-removal restriction so that iOS will not let Aura be deleted. Turning Hard Mode off requires a sustained press and hold in the app, after which the restriction lifts and Aura can be removed as normal. You choose Hard Mode, you can leave it at any time, and no one but you controls it.

3. Aura coins

Coins are a feature of the app, and nothing more.

  • Coins have no monetary value, are not currency, and are not a stored-value or prepaid instrument.
  • Coins cannot be bought, sold, transferred, exchanged or redeemed for money or anything outside Aura.
  • Coins expire. Your balance resets at midnight local time each day. Unspent coins are lost, and we are not obliged to compensate you for them.
  • We may change earning rates, spending rates and expiry rules at any time.
  • If we suspend or terminate your access, or you stop using Aura, any coin balance is forfeited.

4. Your account

If Aura offers accounts, you are responsible for keeping your credentials secure and for everything done through your account. Tell us promptly at help@downloadaura.app if you think someone else has access. Give us accurate information and keep it current.

5. Subscriptions, billing and trials

Aura offers paid subscriptions. Prices, billing periods and what each plan includes are shown before you buy.

5.1 Purchases through the App Store

Payment is charged to your Apple Account when you confirm. Subscriptions renew automatically at the then-current price unless you cancel at least 24 hours before the current period ends. Your Apple Account is charged for renewal within 24 hours before the period ends.

Manage or cancel in iOS Settings under your name, then Subscriptions. Deleting the app does not cancel a subscription.

5.2 Purchases through our website

Purchases made on downloadaura.app are sold by Paddle, who is the merchant of record and handles payment, tax and invoicing. Paddle's terms apply to that transaction alongside these. Web subscriptions also renew automatically until cancelled, and you can cancel from the link in your receipt or by emailing us.

5.3 Free trial

The annual plan includes a seven-day free trial and converts to a paid subscription unless you cancel at least 24 hours before the trial ends. The weekly plan is charged when you subscribe and does not include a free trial. Trials are limited to one per person unless the offer shown before purchase says otherwise.

5.4 Price changes

We may change prices. For an existing subscription, we will give you notice before the change takes effect, and where the law requires it, we will ask for your consent. If you do not accept, you can cancel before the new price applies.

6. Refunds

App Store purchases are refunded by Apple, not by us. We cannot issue, approve or reverse them. Request one at reportaproblem.apple.com. Apple's decision is final.

Website purchases are handled by Paddle under their refund process. Email help@downloadaura.app and we will help you raise it.

If you are in the UK or the EEA, you have a statutory right to cancel a purchase within 14 days. By starting to use Aura's paid features immediately, you ask us to begin supplying the service during that period and acknowledge that you lose the right to cancel once the service has been fully supplied. Nothing here limits your non-waivable statutory rights.

7. Acceptable use

Do not:

  • Try to defeat, bypass or falsify habit verification, including submitting photos of something you did not do, photos of screens or pictures of other photos, or having someone else perform repetitions for you.
  • Upload anything unlawful, sexual, violent, hateful, or depicting someone who has not agreed to be photographed.
  • Circumvent, disable or interfere with blocking on a device you do not own, or use Aura to restrict another person's device without their knowledge and consent.
  • Reverse engineer, decompile or attempt to extract source code, except where the law expressly permits it.
  • Scrape, spider, or make automated requests to our services, or attempt to overload or disrupt them.
  • Resell, sublicense, rent or commercially exploit Aura.
  • Use Aura to break any law.

We may investigate suspected breaches and suspend access while we do.

8. Your content and our content

Your content. Photos you take stay yours. The app sends them to Gemini Flash solely to check a habit. Aura never sees or stores the image, and a photo that passes is saved only on your device. You grant only the limited licence needed to run that check and operate the app. Your photos are not used to train models, published, or used in marketing.

You are responsible for what you photograph. Do not photograph other people without their agreement.

Our content. Aura, its name, logo, the fox, the illustrations, the software and everything else we made are owned by us and protected by copyright and trade mark law. We grant you a personal, revocable, non-exclusive, non-transferable licence to use Aura on Apple devices you own or control, for your own non-commercial use. Nothing else is granted.

9. What Aura does not promise

Aura is provided "as is" and "as available". To the fullest extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement.

In particular, we do not promise that:

  • Blocking will always work. Blocking depends on Apple's Screen Time and Family Controls frameworks, on iOS behaving as expected, and on permissions staying granted. Selected content may sometimes open when it should not.
  • Verification will always be right. Habit verification uses automated analysis and will sometimes pass something it should have failed, or fail something it should have passed.
  • Health and repetition counts will be accurate. Repetition counting depends on camera position, lighting and your phone's ability to see you. Apple Health figures come from Apple and your device's sensors, and we report what we are given.
  • Hard Mode's app-removal restriction will always hold. It relies on Apple's Managed Settings framework. Restoring your device, changing your Screen Time settings, or a future iOS change can lift it.
  • Aura will be uninterrupted or error-free, or that it will produce any particular result for your screen time, habits or wellbeing.

Some jurisdictions do not allow certain exclusions, so parts of this section may not apply to you.

10. Limits on our liability

To the fullest extent the law allows:

  • We are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, lost data, or lost opportunities.
  • We are not liable for anything arising from blocking that failed, verification that was wrong, screen time you did or did not get, or decisions you made based on Aura.
  • Our total liability to you for all claims is limited to the greater of the amount you paid us in the 12 months before the claim arose, or 50 USD.

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited. If you are a consumer, your statutory rights are unaffected.

11. Indemnity

You will indemnify us against claims, damages and reasonable costs arising from your breach of these terms, your misuse of Aura, or content you submitted, except to the extent the claim results from our own wrongdoing.

12. Third-party services

Aura relies on Apple, Google, Supabase, Paddle, RevenueCat, Superwall and others. Their terms govern their services and we are not responsible for them. Aura may link to third-party sites, which we do not control or endorse.

13. Apple

You and we acknowledge that:

  • These terms are between you and us only. Apple is not a party to them.
  • Apple has no obligation to provide any support or maintenance for Aura.
  • If Aura fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price. To the maximum extent the law allows, Apple has no other warranty obligation.
  • We, not Apple, are responsible for addressing any claim relating to Aura, including product liability, failure to conform to legal requirements, and consumer protection claims.
  • We, not Apple, are responsible for investigating and resolving any third-party claim that Aura infringes intellectual property rights.
  • You confirm you are not in a country subject to a US embargo or designated as terrorist-supporting, and you are not on a US prohibited-parties list.
  • Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you.

14. Suspension, termination and changes

You may stop using Aura at any time by deleting it. Cancel any subscription separately, as described in section 5.

We may suspend or terminate your access if you breach these terms, if we reasonably suspect fraud or abuse, or if we are required to by law. We may discontinue Aura or any feature; if we discontinue the service entirely and you hold a paid subscription, we will provide a pro-rata refund for the unused portion where the law requires it.

We may change these terms. If a change is material, we will give notice in the app or by email before it takes effect. Continuing to use Aura after that means you accept the change. If you do not accept, stop using Aura and cancel any subscription.

Sections 3, 8, 9, 10, 11, 13 and 15 survive termination.

15. Governing law and disputes

These terms are governed by the laws of the Commonwealth of Massachusetts, United States, without regard to conflict-of-law rules.

Talk to us first. Before starting formal proceedings, email help@downloadaura.app with a description of the dispute. Most things are resolved this way, and we ask for 30 days to try.

If you are a consumer in the UK or the EEA, nothing here deprives you of the protection of the mandatory laws of the country where you live, and you may bring proceedings in your local courts.

16. General

These terms, together with the Privacy Policy, are the entire agreement between us about Aura. If any part is found unenforceable, the rest continues to apply. Our not enforcing a right is not a waiver of it. You may not assign these terms; we may assign them in connection with a merger, acquisition or sale of assets.

17. Contact

Aura App LLC 68 Harrison Ave Ste 605 #207236, Boston, MA 02111, United States help@downloadaura.app